The Common Thought People Have Concerning Child Abuse

The common thought people have concerning child abuse is what exactly child abuse is. Child abuse is described to be â€Å"when a parent or caregiver, whether through action or failing to act, causes injury, death, emotional harm or risk of serious harm to a child.† (Childhelp). Child abuse is when a parent/guardian/caregiver causes physical damage, emotional damage, or psychological damage to a child. In the state of North Carolina, there are several sections from state legislation laws in which determines and labels what child abuse is. These sections include â€Å"inflicts or allows to be inflicted upon the juvenile a serious physical injury by other than accidental means†, â€Å"creates or allows to be created a substantial risk of serious physical injury to the juvenile by other than accidental means†, and â€Å"creates or allows to be created serious emotional damage to the juvenile; serious emotional damage is evidenced by a juvenile s severe anxiety, dep ression, withdrawal, or aggressive behavior toward himself or others.† (North Carolina General Assembly). But with these descriptions and labels, it is always best for people to understand child abuse in more depth. Physical abuse is the most common type of child abuse in which the parent/guardian causes or allows harm to a child through an injury in which was not accidental. â€Å" 28.3% of adults report being physically abused as a child.† (Childhelp). A child may face physical abuse in several different shapes, ways, and forms that canShow MoreRelatedEmotional And Emotional Domestic Violence993 Words   |  4 PagesEmotional Domestic Violence Eric Easter American Military University â€Æ' Emotional Domestic Violence Abstract Emotional abuse includes non-physical behaviors like threats, insults, constant observance or checking in,† excessive texting, humiliation, intimidation, isolation or stalking. Several program define emotional domestic violence from verbal to physical abuse. The discovery we tend to created is that the key to a successful outcome with abusive relationships is recognizing the psychopathologyRead MoreEssay on Ban Religion from Social Work 979 Words   |  4 Pagessocial workers have encountered and helped children who have experienced unimaginable types of abuse. In most cases the abuse is done by someone who the child is already familiar with. Usually, the child will become close to the person and put their faith in them only to receive harm and betrayal of trust. And in what kinds of abusive situations does a child tend to end up more mentally distraught? The answer is during religious abuse. Social workers know about the children that have been done wrongRead MoreSafeguardin g: Abuse and Local Children Services1348 Words   |  6 Pagesprotected. In any child care setting, staff or volunteers can cover anything that affects the safety and wellbeing of a child or young person. For example: a manager has a good relationship with a family whose child attends the nursery. Several members of staff have reported the abuse of neglect to the manager concerning the child. The manager brushes the issue off and replies â€Å"I’ve known the family for years; they would never neglect the child†. The neglect continues and the child has become isolatedRead MoreEssay on Social Policy Development 1431 Words   |  6 PagesIt was not until the time of Sigmund Freud that people looked at the psyches of an individual and how that could impact an individual’s life. Before that time, children were viewed as extra farm hands and generally as cheap labor. Families did not consider the possible negative impact this could have on their development. Later, Erikson and Piaget furthered the study of human development and expanded the thought processes that Freud had pioneered. While all consider Freud the father of psychoanalyticRead MoreAnimal Abuse : An Old Story1325 Words   |  6 PagesAlexis Cater Zorn British literature 19 February 2016 Animal Abuse There is an old story I was told a child: â€Å"A frog and a scorpion wished to cross a lake. The scorpion asked the frog if he could ride on his back. The frog replied â€Å"How do I know you won t sting me?† The scorpion promised he wouldn t. Halfway across the lake the frog felt a sharp pain in his back. The scorpion had stung him. The frog asked him â€Å"Why did you do that? Now we ll both drown.† The scorpion simply replied â€Å"I couldRead More Chinese Cinderella by Adeline Yen Mah1433 Words   |  6 PagesAs the world continues to evolve, there are various social issues that exist. Childhood neglect is problematic in society, especially in China. In Chinese Cinderella, Adeline Yen Mah exposes the severity of emotional abuse and neglect of children through her personal experiences. Literature addresses this topic through the interactions of the characters and the plot of the novel. She conveys her autobiography through antagonistic characterization and he r writing style of point of view and tone. LiteraryRead MoreEssay about Social Work and Child Development1704 Words   |  7 PagesIt wasn’t until the time of Sigmund Freud that people looked at the psyches of an individual and what kind of impact that could have on that individual’s life. Before that time, children were seen as extra farm hands and generally as cheap labor. Families did not look at how the children were treated and the possible impact on their development. Later, Erikson and Piaget furthered the study of development and expanded the road that Freud had pioneered. While all consider Freud the father of psychoanalyticRead MorePreventing Violence Against Children1562 Words   |  7 Pagesconcern over the complexities of the world and her children having to grow up in it. The past twenty years or so have ushered a growing concern among public and professional persons regarding the safety and welfare of children. Physical force against children is a wid e- ranging complicated view. Skinnider (1998) found that violence against children is â€Å"deliberate behavior by people against children that is likely to cause physical or psychological harm† (p. 1). With that said, violence againstRead MoreA Research Study On Family Violence1338 Words   |  6 Pagesresearch I have clearly identified that this paper is rooted from ‘Family Violence’, examining the emotional and psychological abusive relationship for the reason that ‘Physical Abuse’ has been the main focus point in numerous research studies. Consider leaving an emotionally abusive relationship risky. In detail, I will provide research concerning: ‘What Should Women Do In Emotionally and Psychologically Abusive Relationship’. In order to illuminate this risk Subsequently, these issues have not receiveRead MoreChildren Who Suffer From Neglect Essay1286 Words   |  6 PagesEvery year there are millions of children who suffer from an epidemic of child abuse and neg lect at the hands of the very people who they trust to love them and care for them. According to U.S. Department of Health and Human Services (2011), child neglect accounted for 78.3% of all reported cases of maltreatment. These statistics make neglect the most common type of child maltreatment, however it is often under-recognized. The Department of Health (1999) refers to neglect as the persistent failure

The United States Is The Nation Of Immigrants - 876 Words

United States is the nation of immigrants. Everyone living in the United States has migrated here, whether it was 10 years ago, 100 years ago, or 10,000 years ago. Migrations can take place for many reasons, the main reasons being the search for a better life, escape from poor conditions or as captives. We all have stories that branch out to other homes outside of this country. Some stories are untold and will forever be hidden; like the story of my father. My father passed away eight years ago, before I knew who I was. I never got the chance to ask him who he was and where he came from. I know you guys are probably thinking, â€Å"Why doesn t she just ask her mom?†. Believe it or not, my mother never bothered digging into my father s past. She knew he was a hard-working man and that he earned his position. My father had a tough life when he first came to United States. That s all I can say about my father. The rest of his history is a mystery. My mother, however, had a lot to say. My father married my mother in 1993. After their marriage, my father returned to United States leaving my mother to live in Pakistan with her family. She wasn t ready to leave her entire family and her home country. Upon that, they decided she would stay in Pakistan until she felt comfortable enough to come to the United States. Five years later, when my father returned to Pakistan, she decided to go back to United States with him. My grandmother also came along to support her and prevent herShow MoreRelatedThe United States : A Nation Of Immigrants1434 Words   |  6 Pagesthat all of us, and you and I especially, are descended from immigrants and revolutionists.† –Franklin D. Roosevelt Just under a million immigrants arrive in the United States each year. For this reason, the United States has often been called a nation of immigrants. The United States in a way is a melting pot for so many different cultures, religions and even races in the world (Scheuerer, 2012). These immigrants come to this nation wanting a chance at a better life; others are refugees whom areRead MoreThe United States Is A Nation Of Immigrants995 Words   |  4 Pagesdiversity is very important to the way of life within the United States, it is important to remember is the United States is a nation of immigrants, that’s what ultimately made this land we all love the special place it is today. In researching this question it was discovered that one could make the assumption that the United States would be the largest nation with the largest population of immigrants. In reviewing the article Nations of Immigrants: Do Words Matter? It was discovered that wasn’t soRead MoreThe U nited States is a Nation of Immigrants Essays1658 Words   |  7 Pages Today the United States of America is regarded as a global economic leader. The standard of living in the U.S. is higher than that of most other nations. Our nation is considered an economic super-power. Economic needs have often caused Americans to seek immigrants as workers, and economic opportunities have attracted foreigners. The United States is a nation of immigrants. Our nation has been shaped by successive waves of immigrants who have played major roles in our changing economy. TheRead MoreA Nation Of Immigrants And The United States Of America2299 Words   |  10 PagesA NATION OF IMMIGRANTS The Ways that Immigration has Shaped and Benefited the United States of America Scott Williams US History Plato Unit Activity Give me your tired, your poor, Your huddled masses yearning to breathe free... -- Emma Lazarus (from the poem The New Colossus) These words by Emma Lazarus, inscribed on a plaque on the Statue of Liberty, strike a chord of yearning for freedom in the minds of suffering yet hopeful people, and invoke a picture of the United States meeting the immigrantRead MoreCities, Immigrants, And The Nation1290 Words   |  6 PagesCities, Immigrants, and the Nation The history of America has been associated with immigration. In fact, the population of America is believed to be highly dominated by immigrants. The topic of immigrants in the United Sates is crucial even in the present situation. There are mixed reactions on the best way to deal with the issue of immigration, especially in the political front. Immigration in the United States is quite extensive and began long time ago. This essay will address the American ImmigrationRead MoreImmigration : An Influential Aspect Of American History1172 Words   |  5 Pagesimmigration has been a constant and significant force in the country. From the early beginnings of the nation in the seventeenth century to the present day, millions of people, from a variety of different and distinct nations and cultures, made the great journey to the United States to pursue greater economic and social opportunities. Immigration has been an influential aspect of American history. These immigrants have enhanced an d contributed greatly to the fabric and the story of America. They have broughtRead MoreEssay about English Must be the Official Language in America994 Words   |  4 Pages The United States of America has instituted many rights to its citizens, which were issued in the bill of rights they are the first ten amendments. The first amendment mentions the free exercise clause, freedom of speech and of press, and by interpreting it says that congress cannot make any laws constricting to a established religion or prohibiting the free exercise. Because of the interpretation of the first amendment immigrants believe that they may come to the United States and maintainRead MoreThe Official Definition Of Illegal Is â€Å"Contrary To Or Forbidden1517 Words   |  7 Pagesillegal is â€Å"contrary to or forbidden by law†. The definition of an Immigrant is â€Å"an individual who comes to live permanently in a foreign country†. Therefore Illegal Immigrants are foreigners who enter another country, the United States of America, without a Visa. They cross the border by avoiding inspection and overstay the allotted period of time allowed as a visitor, tourist, or businessperson. There are 12 million illegal immigrants in America today. How is the possible if it is illegal? And moreRead MorePersuasive Essay On Illegal Immigration1260 Words   |  6 Pagesissue in the United States for many years, especially illegal immigration. This term can be defined as the act of immigrating, which means to move to another country where you were not born in, or which you are not a native of, and use this new country as a permanent residence. Majority of immigrants believe that the United States is possibly the best place to be. Due to the lack of freedom, protection, and benefits within other countries, these factors are very important for immigrants who desireRead MoreHow Can America Become A Better Immigrant Nation?1245 Words   |  5 PagesHow Can America Become a Better Immigrant Nation Again? It has become evident to many that the American economy is declining in recent years. Journalists are pointing out that one of the reasons why it got weaker is due to a failed immigration system and outdated policies towards illegal immigrants. For instance, Fareed Zakaria from Time magazine says, although America was once considered an example to many other immigrant nations, it is now falling behind some of them in terms of immigration-related

A Career in the Construction Industry - 677 Words

Today is the day youll find out that I would want to pursue a career in construction in the soon to come future. After researching, I came to realize that construction working could suit me job-wise in the future. No matter how risky being a construction worker may be, I know I could find closure doing the job, just knowing the things I will break down will soon be built back up in a better condition for whoever may reside there. To become a construction worker in the future, this website I found informed that Id have to work full time and execute a lot of physically demanding work, meaning Ill be working all from the morning to the whole entire day into the night and most likely be very physically tired. Its not like youll be stuck in a cubicle in the same office every day, because you wont. There is always a new work site to go to. The same website also states the majority of construction workers learn their trade through short-term on-the-job training, and no specific education requirements for the job are needed. The website also spared some things about license, and certifications stating that laborers who remove hazardous materials like hazardous material, must have a federal hazardous material license required for all hazardous materials removal workers, depending on the work, laborers might need to have specific certifications, and certifications can really help workers prove that they have knowledge to perform the more complex tasks. The website talked aboutShow MoreRelatedThe Theories Of Individual Career Development977 Words   |  4 Pagesabout individual career development suggest that people form concepts of themselves (self-concepts), which they then match to the images they develop of the occupational world (Greene and Stitt-Gohdes, 1997). Industry experts agree that gender stereotypes as debated in the social role theory, create a vast barrier to their attempt to transform the image of the construction sector Recent studies among university graduates found that male and female students, still perceived the career in engineeringRead MoreA Brief Note On Barriers Faced By Women During Construction Industry981 Words   |  4 Pageswomen in the construction industry with a view to evaluate the existing and current theory, policy, and practice. Through the literature review, the major barriers to women in construction such as the image of the industry, career knowledge, workplace culture and environment and family commitments will be examined along with other possible barriers. The relevant policies and best practice guideline promoting gender equality and offering better opportunities for women in construction and the extentRead MoreThe Current Status Of Women999 Words   |  4 Pages The limitations of the study are then outlined, followed by recommendations for the industry for improvement, before recommendations are made for future research in order to development the subject. 6.2 Revising of Research Objectives and Evaluation of Hypothesis The following research objectives, aimed to achieve in this research, as listed below: 1. To analyse the current status of women in construction and identify barriers leading to the under representation of women in sector. 2. To testRead MoreCompany Analysis: Willmott Dixon Group1568 Words   |  6 Pagesï » ¿Wilmott Dixon Group: Construction Company I. Objective This study will examine Wilmott Dixon Group, a construction company and conduct a case study on how the company began, its growth, market, life cycle and will conduct a SWOT and Pestel Analysis. This work will further state a five-year development plan for the company to move forward in a sustainable and fair trade market. II. Introduction Wilmott Dixon construction company states an ambition to provide sustainable space for people, businessesRead MoreWomen And The Construction Industry926 Words   |  4 PagesWith the construction industry projected to grow over the next several years and project management positions in high demand, the makeup of the construction industry is often overlooked. When one looks at a jobsite, or even thinks of the construction industry, the most common image that comes to mind is men working away in hardhats and neon vests, with women completely irrelevant to this picture. Women are the largest untapped resource of the construction industry, as it is believed that men makeupRead MoreShortage Of Labor In High School1591 Words   |  7 Pages â€Å"Construction is the industry that got us out of the recession† says Kari Clark, president of the homebuilding company Sharper Homes (personal communication, November 22, 2017). Without a huge construction labor force, that wouldn’t have been possible. However, today’s construction labor-force is dwindling in size, and home-builders are having problems staffing workers. While the shortage of labor in the construction industry of Minnesota is a serious issue, it can be solved by introducing tradeRead MoreHuman Resource Management And Construction Industry1235 Words   |  5 Pagesworld for improving the living standards of human kind, whereas construction industry is providing efficient structures for domestic living, travel and business purposes. The construction industry is considered very risky field of operation due to more physical labour required for completing the projects. There are different stages of construction projects, whereas large number of w orkforce is completing these stages of construction projects. The management of employees is important for any kindRead MoreOkaloosa County School Project Analysis1239 Words   |  5 PagesCounty School District was the birthplace of todays modern Career and Technical Education programs across Florida through the creation of CHOICE (Community High: Okaloosa Institutes for Career Education). Based on the District’s demonstrated success in preparing students for work as evidenced by earned industry certifications, we believe there is no better place to invest than in Okaloosa County schools, a continued state leader of Career and Technical Education. The District intends to submit aRead MoreImproving Higher Education For Construction Management1128 Words   |  5 PagesPurpose Being brought up in a family having a history of construction; it was manifested for me to be drawn towards the field of civil engineering that possesses an enormous growth potential. As a toddler I often accompanied my father on his visits to construction sites. Eventually, as I grew up I would stand for hours admiring the intricacies of the building design. In due course of time, this led me to a path focused at making a career in construction. With a bachelor’s degree in civil engineering, IRead MoreWhat Qualities Will You Help The Construction Industry?1169 Words   |  5 Pages1. What qualities will you bring to the construction industry? First and foremost, my leadership abilities will be valuable in the construction industry. I made a wise decision when I started the Drury Leadership Development Program (LDP) which includes extra coursework, leadership experiences, and experiential learning requirements. Participating in the LDP at Drury has offered me many opportunities for leadership training other college students do not encounter. Not only that, it has helped me

Cybercrime Two Case Studies - 770 Words

Cybercrime is committed when a person uses a computer and network technology to commit an act which is against the law. Such crimes cover a wide range of activities that can be clearly defined as against the common good. Financial fraud, stalking, cyber-bullying, and malware creation are common ones. There are times however when cybercrimes, although illegal in action, are committed to promote the common good. Ambiguous cybercrimes create a moral/ethical dilemma in the public spotlight, and create doubt toward the authorities that uphold the law. The following are two such cases. We Do Not Forgive. We Do Not Forget On April 4th 2013, Rehtaeh Parsons committed suicide after a year and a half of cyber-bullying from the four boys that gang-raped her in November of 2011. The boys had photographed the crime against the seventeen year old, and used the photos to brag about it on social media (Winston Ross, 2013). After a year of half-hearted investigating, police called off the investigation without filing any charges, citing that the case was an issue of â€Å"he said, she said† (Winston Ross, 2013). After the girl’s death, public outrage over the botched investigation led to the hacker collective Anonymous to get involved. Because the boys were minors at the time of the crime, their identities were protected by law. Anonymous hackers scoured the Internet to find out the identity of the rapists as well as personal details about their personal lives. The group then went publicShow MoreRelatedCase Study : The Mask1217 Words   |  5 PagesCase Study: â€Å"The Mask† Stephen Doherty, a researcher and blogger for the Symantec Corporation, provides a case study that proves targeted attacks are growing and evolving. His case study entitled, â€Å"The Mask,† is a cyber-espionage group established in 2007 to hack, monitor and exfiltrate data from infected targets. Their method of breach uses intense spear phishing to lure the victims in using deceiving emails. In addition, The Mask coincidently enough specializes in tools that target Spanish speakersRead MoreCyber Crime And The Internet1326 Words   |  6 Pagesorganization, no single organization or government owns or controls the Internet. According to a study conducted by the UNDOC, at least 2.3 billion people, the equivalent of more than one third of the world’s total population, had access to the internet in 2011. The study also forecasted that by 2020, the number of networked devices will outnumber people by six to one which could sharply increase the rate of cybercrime. The definition of cyber-crime or computer crime mostly depends on the purpose of usingRead MoreThe Common Forms Of Cyber Theft1373 Words   |  6 PagesIntroduction Discussing the terms of cybercrimes can be founded in several sources. Many schoolers have defined the term of cybercrimes in general sense and narrow sense. The term cybercrime in a narrow sense is â€Å"Any illegal behavior directed by means of electronic operations that target the security of computer systems and the data processed by them† (Gercke, 2012). Also it has been defined in a broader sense as â€Å"illegal behavior committed by means of, or in relation to, a computer system orRead MoreThe Common Forms Of Cyber Theft1358 Words   |  6 Pages Introduction Discussing the terms of cybercrimes can be founded in several sources. Many schoolers have defined the term of cybercrimes in general sense and narrow sense. The term cybercrime in a narrow sense is â€Å"Any illegal behavior directed by means of electronic operations that target the security of computer systems and the data processed by them† (Gercke, 2012). Also it has been defined in a broader sense as â€Å"illegal behavior committed by means of, or in relation to, a computer system orRead MoreDifferent Types of Electronic Fraud1024 Words   |  4 Pagesindividuals who engage in such illegal activity. A recent Norton study revealed that there were 431 million adult victims of cybercrime in the preceding year who lost a combined total $388 billion in both time and money. Furthermore, the study showed that 69% of online adults will fall prey to cybercrime at some point in their lives, making this one of the most pressing criminal problems the world faces (Norton Study Ca lculates Cost of Cybercrime). Evidence Preservation and Prosecution of Cyber Criminals Read MoreInternational Cybercrime And Racketeering. Essay1294 Words   |  6 PagesInternational Cybercrime and Racketeering The word ‘racketeering’ commonly brings up the image of Al Capone and John Gotti. The mafia seemingly coined this phrase in their dealings with illegal organized crimes. The emergence of new technologies and the internet, racketeering has become synonymous with the phrase cybercrime. Cybercrime refers to â€Å"crimes in which the perpetrator uses their distinct skills with computer technology† to commit unlawful acts via cyberspace (Holt, Bossler and SpellarRead MoreComputer Technology And The Field Of Criminal Justice Professionals Essay1747 Words   |  7 Pagestransportation all influence how successful the police are in doing their job as crime fighters, all of which affect the level of legitimacy that the police receive from the public and relevant bodies of governments† ( Deflem, 2002). Investigating cybercrimes such as identity theft and scamming of older adults is a topic of interest to me. This topic is important to me due to the fact that my mother was scammed for over a year. Scamming among the senior population is at all time high and individualsRead MoreA Brief Look at Cybercrimes1869 Words   |  7 Pagesany offence that threaten society and all act or the action can in connection the offence legal and people who do responsible accept fine sentence or jail. With other word meaning, criminal is anything that can give problem or hardship to others. Cybercrime is crime which involves all crime activity the usual carried out like theft, fraud, extortion and all activity which involves breach of law that is existing by using computer facility or more accurately more, by using internet in cyber column. NeverthelessRead MoreTaking a Look at Cybercrime1019 Words   |  4 Pagesuser. The Effect of the cybercrime This cybercrime doesnt give any good effect it is because it not worth by making the cyber crime. By sending a virus to a programmed it can destroy the data above the computer with programmed that eliminated file or put out comprehensive through disk. The impact of the virus is depend on how the it was programmed by the person who create the virus whether it is strong or weak virus that harm to the data of the person. This cybercrime like virus transmission,Read MoreCountry Girl Jewelry1509 Words   |  6 PagesBackground - Country Girl Jewelry has expanded rapidly to the point at which they now have two offices and over 70 employees. There are now larger issues requiring the Security Department to be responsible for secure transactions for online clients, the personal financial data of all concerned, and a safe and secure network situation). Our first step in this process is to look at the situation carefully and, especially in the era of globalization, manage our security risk level by first considering

Lecture Reviews about Business Marketing Strategy Management

Question: 1. Discuss each of the issues raised and use the material from the lectures and other sources. 2. Where appropriate use references in the Harvard style, and diagrams and theories Answer: 1:- There are many factors that affect the marketing management and help in building and maintain the form has with its target customers. These environment factors include macro- environmental factors like demographics, natural forces, economic, political and legal forces. As the firm operates in these macro environment forces it both pose threats and shape oppurtunities for the firm. As these factors influence a firm development and performance but these factors are outside the control of the firm.( Weick, 2000) Environmental scanning has always helped firms or organisations to use and acquire information about relationships, trends and events in a firms external environment.( Anderson Nicols, 2007) This knowledge helps the management to plan the course of action for future strategies. This scanning helps them to understand the external environment and change their strategies accordingly which helps them to gain competitive advantage along with improving short and long term planning. This environment analysis is about searching for information and along with viewing this information. Figure 1:- A conceptual Framework for Environmental scanning or analysis (Choo, 2000) But does the environmental analysis or scanning help the firms with their business has been studied by many. West in the year 1988 examined the relationship between environment analysis and organisational strategy in the US food industry. (West, 1988)He used the data from about 65 companies and found out that environmental analysis had a substantial influence on the organisation sales and assets.( Subramanian,FernandesHarper, 1993) Subramanian in the year 1993 studied environment analysis in US fortune 500 companies and found out that growth and profitability depended on environmental analysis. Choo in the year 2001 suggested how managers who had higher level of perceived environmental uncertainty usually tend to go for a higher level of environmental analysis.( Choo, 2000) Lets take an example of Motorola whose strategic intelligence system was the first in the 80s. Motorola hired Jan Herring who was an intelligence officer by profession as he designed the scanning system or analysi s system. Through him the corporate office ran maintained and coordinated the central database along with the supporting operating divisions. But the operating divisions took the tactical and operational decisions themselves as they did the environment analysis were being done on divisional level. The staff and the management have been trained for both the business and intelligence experience as they analyse the information that is gathered by the environment analysis. They also base strong emphasis on the information gathered from foreign countries. As Motorola is one of the very few US firms that analyses its data in countries like Japan that helps them to develop and maintain successful relationships with Japanese firms and researchers.( Peteraf Bergen,2003) Now lets take an example of socio cultural factor that is demographic changes such as population changes. In the US the decline in population due to decrease in birthrate and increase in aging population due to better health facilities caused in an increase in the average age. Thus changing with the scenario many companies that were first targeting the youth are now trying to appeal the older generation. One such example is of Levi Strauss co which was in the past very popular among the younger generation. But now they have created a new label Dockers to attract the adult market which is becoming very popular among the older generation. Many times environmental analysis results in huge profits for the firms example Ford Motor successfully analysed the technological change that was needed in their Norfolk assembly plant. They updated to a F-150 assembly line that not only created 270 new jobs but also increased their production by eleven percent. 2:- The competitive advantage of an organisation is likely to be based on the strategic capabilities it has that are valuable to customers and that its rivals do not have, or have difficulty in obtaining, Johnson, Whittington and Scholes (2014). This could be best understood by taking an example of Yahoo and its leaked memo that was issued by manager Brad Garlinghouse. This memo in the media was named as the Peanut butter manifesto as it accused Yahoo senior management of lacking any strategic direction. Brad has pointed out how the growth of the company has slowed down as Yahoo was being overtaken by Google. The share price and the revenues that were being generated from online advertisements have decreased significantly. He explained how Yahoo like peanut butter is spread too thin as a much needed strategic change is needed. Therefore we know that all firms whether it be a technological giant as Yahoo or any smaller firm face challenges regarding strategic decisions and directions. (Wang Ahmed, 2007) Firstly let us study what is a strategy.( Whittington, 2000) Strategy is a scope and direction for a firm over a period of long time that generates profit or advantage for the firm in a changing environment. Now lets concentrate that why issues are such as the one that Yahoo was facing were called strategic. The capabilities of any organisations are called strategic due to many reasons some of them are when a long term direction is needed in any organisation as in the case of Yahoo. Brad Garlinghouse has successfully analysed that Yahoo needed a marathon realization and improvement in its strategies. Another reason for a strategic capability build up would be advantage over the competitors as we have already read that in the case of Yahoo it was getting lagged and overtaken by Google. Thus strategic capabilities that would resolve this issue can be many such as providing better services than your competitors. (Lovallo Kahneman, 2003) Nokia is another example of a company that is growing due to its strategy to keep customers as their main priority. They believe in focusing on people and using technology to help people feel closer. There business strategy focuses on five areas that are build networks, focus on technology to create new devices, expand services, embrace internet services being used by consumers and deliver solutions. They invest in customer fulfillment and engagement, brand and design and architecture and technology. (YigangChi,1999)Strategies do not happen on their own there are people who plan and execute them. There are many factors that have to be taken care of while generating and forming a strategy such as Environment, and the strategic capability of an organisation. We have to realize that where the competitive advantage lies in a firm or organisation. This can be achieved by analyzing the internal constraints and influences. We learnt from both the examples of Nokia and Yahoo that strategic c apability of a firm can be a combination of the resources or the high levels of core competence. (YigangChi, 1999) Figure 2:- Strategic capabilities and competitive advantage Organisations are not identical they have different capabilities as in the case of Sainsburys, Asda and Tesco. All three are from the same environment yet Tesco is the superior performer amongst them. Thus the firm can only obtain competitive advantage when it focuses on capabilities that its competitors do not possess. Reference Anderson Nicols, M.H. M.L. , 2007, Information gathering and changes in threat and opportunity perceptions,Journal of Management Studies, 44(3), 367387 Choo, C W, 2000,Information management for the intelligent organization: the art of scanning the environment, 3rd ed, Medford, NJ: Information Today, Inc West, J J , 1988,Strategy, environmental scanning, and their effect upon firm performance: an exploratory study of the food service industry, 1st ed, Blacksburg, VA: Virginia Polytechnic Institute and State University Weick, K E, 2000,Making sense of the organization, 1st ed, Boston, MA: Blackwell Publishers Subramanian,FernandesHarper, R, N E, 1993, "Environmental scanning in US companies: their nature and their relationship to performance." .Management International Review, 33 (3), 271-286 Lovallo Kahneman, D. D. , 2003, Delusions of success,Harvard Business Review, 81(7), 5664 Peteraf Bergen, M.A. M.E. , 2003, Scanning dynamic competitive landscapes: a market and resource based framework,Strategic Management Journal, 24(10), 10271042 Wang Ahmed, C.L. P.K. , 2007, Dynamic capabilities: a review and research agenda, International Journal of Management Reviews, 9(1), 3152 Whittington, R. , 2000,What is Strategy and Does it Matter?, 2nd ed, UK: Thomson YigangChi, P P S.K. , 1999, "Financial Performance and Survival of Multinational Corporations in China." ,Strategic Management Journal, 20(1), 359374

Secret Recipe Plan free essay sample

After the authorization of Secret Recipe as a title of our assignment by respected lecturer, we would able to start assignment on time. Our team of 8 members has been queried to assess the market for Secret Recipe in order to develop a marketing strategy with properly planning’s for the Secret Recipe. The main objective of we doing this report is to identify the Secret Recipe currently management and communication level in business in order to develop an successful marketing planning in future for our evaluation of assignment . We did this through completing a market analysis, determining the current strengths, weaknesses, opportunities, and threat that Secret Recipe facing currently. As we know, the Secret Recipe Cakes and Cafe have established their brand name in Malaysia, Singapore, Indonesia, Australia, Thailand, China, and Brunei. The purpose of this business plan is to analyze the strategic planning for Secret Recipe Cakes and Cafe. The strategic planning is able to help the Secret Recipe Cakes and Cafe to expand and build the brand name and increase the company sales and profit. Across Malaysia the cafe business has seen an explosion growth in these few years. In our market research, there are few competitors such as Old Town Cafe, QSR branch, Starbucks and Coffee Beans provide the food and beverage service. The explosion growth in cafe business provides the variety choice for customers to dine out. Therefore, company should be able to provide the food and service based on the domestic consumer behaviour. The Secret Recipe cafe has over 150 outlets throughout Malaysia and Asia. The distribution channel through the franchise is able the Secret Recipe product distribute equally and efficiently. In the analysis report, the current trend in Malaysia is the customers prefer dining outside from their home these days. Nowadays, the consumers are more concerned the quality of food and services. In addition, the customers have the purchasing power due to higher wages and good financial background but some portion of lower income level customer will have the constraint upon purchasing power. MISSION The mission of the Secret Recipe cafe is to redefine the lifestyle by setting the benchmark in specialty cake, fusion food and services. On the other hands, the Secret Recipe cafe also combats to produce the high and standard quality to increase the brand value. In enhance to increase the customer’s satisfaction and serve premium quality products. VISION The Secret Recipe cafe strives to success to increase the brand awareness and good brand impression. The cafe strives to control and self regulate on the food and service quality. The core values proposed by the Secret Recipe cafe Quality The principle of Secret Recipe Cafe is to maintain the food and beverage quality to maintain good relationship with customers. This is because the Secret Recipe Cafe produces their cake and food with quality ingredients to lead the high satisfaction for the customers. Dedication This is normal a company to maximize performance and productivity in business. The company should be setting the goals, focusing the result, and obligation on to earn the profits to maintain the growth of the company. Besides that, the company should not focus on the short term gain but long term profitability. Concept The Secret Recipe Cafe having the unique concept in the food menu and cakes. Besides that, the Secret Recipe cafe assists the domestic and international food and beverages. The Secret Recipe produces the food and beverage according to the culture and behaviour of the customers. Service The friendly, quality and unique service will distinguish apart from the other competitors. The service will help the company to maintain relationship with their customers. Result oriented The feedback and the complaints from the customers will influence the management and operation of the company. It is importance to gauge the growth of the company. Secret Recipe has successfully established in brand name in Malaysia, Singapore, Indonesia, Thailand, China, Philippines, Pakistan, Brunei and Australia by virtue of its fine quality cakes, fusion food and distinctive service. A leading and largest cafe chain in Malaysia, with Halal certification awarded by Jabatan Kemajuan Islam Malaysia (JKIM), Secret Recipe in committed to continue to adhere to the standards of preparations of all food and processing plant in the restaurant in accordance to the regulatory guideline including HACCP and VHM guidelines. Customers can always enjoy in confidence from more than 20 types of fusion food, 40 cakes creations and pastries, with a flavourful range of ice cream and beverages offered in all Secret Recipe outlets. In a short period of 13 years, Secret Recipe has experienced a rapid growth of over 150 cafes throughout the region. Secret Recipe continuously strives to surplus its own accomplishments and to be recognized as a leader in the industry. Goal The goal of Secret Recipe is to constantly provide the best and quality goods and excellent customer service. Besides that, they also hope to provide the highest satisfaction to all its valued customers. For example, they gather personal information in the registration form so that with this information, they can understand the customer’s needs and wants much better and provide a more enhanced and personalized shopping experience for them on their internet store in the future. Personal information is kept solely for internal marketing and billing purposes only. Focus Secret Recipe delivers a high-quality meal quickly, at a reasonable price, and is deeply focused on server- customer interaction. However, Secret Recipe was concerned that its traditional system of handwritten orders and cash registers was restricting the chain’s potential for growth. Culture Secret Recipe had very much focused on brand building early on. It created its own logo, corporate colour, marketing strategies, uniforms, menu layout, interior design and customer service standards. To be different, Secret Recipe identifies the features of a brand that can extend beyond. These features are what make a brand truly unique and distinctive compared with its competitors. Strength The products offered at Secret Recipe are high in standard and quality, which specially crafted and tailored by the Secret Recipe. The products are also closely monitored to maintain their quality at their production plant and the restaurant also offers wide selections of secret recipe of home-made cakes, baked desserts, beverages, fusion foods and many others. Weaknesses Even though the range of prices offered at Secret Recipe is affordable, but it is only focused to serve the middle income group and higher. Lower income group may not have the ability and chances to try their product and decrease the number of customer they could acquire. Macro-environmental Pest Analysis Political Malaysia is a federal parliamentary monarchy, the Prime Minister of Malaysia is the head of government, and there is multi-party system. The Party in Power The ruling party, which is also a coalition, is the  Barisan Nasional (National Front) consisting of  United Malays National Organization (UMNO)  and 13 other parties, most of which are ethnically based. Other parties include  Democratic Action Party (DAP), Parti Islam se Malaysia (PAS)  and  Parti Keadilan Rakyat (PKR). In total there are more than 30 registered political parties, all of which are represented in the federal parliament. Taxes The major proportion of government revenue comes from taxes, totalling 76 percent of revenue in 1999 (46 percent from  direct taxes  and 30 percent from  indirect taxes). In 1999, the  income tax  rate was 28 percent for both resident and non-resident companies; however, companies resident in Malaysia have tax exemption on income brought in from abroad. The Malaysian government has introduced a number of initiatives for manufacturing activities, tourism, the agricultural sector, transportation, and communication. Trade Policy Trade policy is to pursue trade liberalization through the rule-based multilateral trading system under the World Trade Organization (WTO). Free trade agreements (FTAs) have traditionally been confined to trade in goods. However, after the establishment of the WTO, trade in services has been included in many FTAs. FDI /FII structure Malaysia government has a generally favourable attitude toward foreign investment, especially regarding projects that facilitate technology transfers, create high skilled jobs and contribute capital to economy. New ventures in the manufacturing sector may be 100% foreign owned, the financial sector is being liberalized and capitol controls on overseas investments have been relaxed. Any FDI that seeks to acquire assets in Malaysia including ownership of businesses without giving clear benefit to Malaysians will be actively discouraged. All industrial projects must be approved by the Malaysian Industrial Development Agency (MIDA) which has lately stopped granting approvals in what it views as low productivity industries.