The United States Is The Nation Of Immigrants - 876 Words

United States is the nation of immigrants. Everyone living in the United States has migrated here, whether it was 10 years ago, 100 years ago, or 10,000 years ago. Migrations can take place for many reasons, the main reasons being the search for a better life, escape from poor conditions or as captives. We all have stories that branch out to other homes outside of this country. Some stories are untold and will forever be hidden; like the story of my father. My father passed away eight years ago, before I knew who I was. I never got the chance to ask him who he was and where he came from. I know you guys are probably thinking, â€Å"Why doesn t she just ask her mom?†. Believe it or not, my mother never bothered digging into my father s past. She knew he was a hard-working man and that he earned his position. My father had a tough life when he first came to United States. That s all I can say about my father. The rest of his history is a mystery. My mother, however, had a lot to say. My father married my mother in 1993. After their marriage, my father returned to United States leaving my mother to live in Pakistan with her family. She wasn t ready to leave her entire family and her home country. Upon that, they decided she would stay in Pakistan until she felt comfortable enough to come to the United States. Five years later, when my father returned to Pakistan, she decided to go back to United States with him. My grandmother also came along to support her and prevent herShow MoreRelatedThe United States : A Nation Of Immigrants1434 Words   |  6 Pagesthat all of us, and you and I especially, are descended from immigrants and revolutionists.† –Franklin D. Roosevelt Just under a million immigrants arrive in the United States each year. For this reason, the United States has often been called a nation of immigrants. The United States in a way is a melting pot for so many different cultures, religions and even races in the world (Scheuerer, 2012). These immigrants come to this nation wanting a chance at a better life; others are refugees whom areRead MoreThe United States Is A Nation Of Immigrants995 Words   |  4 Pagesdiversity is very important to the way of life within the United States, it is important to remember is the United States is a nation of immigrants, that’s what ultimately made this land we all love the special place it is today. In researching this question it was discovered that one could make the assumption that the United States would be the largest nation with the largest population of immigrants. In reviewing the article Nations of Immigrants: Do Words Matter? It was discovered that wasn’t soRead MoreThe U nited States is a Nation of Immigrants Essays1658 Words   |  7 Pages Today the United States of America is regarded as a global economic leader. The standard of living in the U.S. is higher than that of most other nations. Our nation is considered an economic super-power. Economic needs have often caused Americans to seek immigrants as workers, and economic opportunities have attracted foreigners. The United States is a nation of immigrants. Our nation has been shaped by successive waves of immigrants who have played major roles in our changing economy. TheRead MoreA Nation Of Immigrants And The United States Of America2299 Words   |  10 PagesA NATION OF IMMIGRANTS The Ways that Immigration has Shaped and Benefited the United States of America Scott Williams US History Plato Unit Activity Give me your tired, your poor, Your huddled masses yearning to breathe free... -- Emma Lazarus (from the poem The New Colossus) These words by Emma Lazarus, inscribed on a plaque on the Statue of Liberty, strike a chord of yearning for freedom in the minds of suffering yet hopeful people, and invoke a picture of the United States meeting the immigrantRead MoreCities, Immigrants, And The Nation1290 Words   |  6 PagesCities, Immigrants, and the Nation The history of America has been associated with immigration. In fact, the population of America is believed to be highly dominated by immigrants. The topic of immigrants in the United Sates is crucial even in the present situation. There are mixed reactions on the best way to deal with the issue of immigration, especially in the political front. Immigration in the United States is quite extensive and began long time ago. This essay will address the American ImmigrationRead MoreImmigration : An Influential Aspect Of American History1172 Words   |  5 Pagesimmigration has been a constant and significant force in the country. From the early beginnings of the nation in the seventeenth century to the present day, millions of people, from a variety of different and distinct nations and cultures, made the great journey to the United States to pursue greater economic and social opportunities. Immigration has been an influential aspect of American history. These immigrants have enhanced an d contributed greatly to the fabric and the story of America. They have broughtRead MoreEssay about English Must be the Official Language in America994 Words   |  4 Pages The United States of America has instituted many rights to its citizens, which were issued in the bill of rights they are the first ten amendments. The first amendment mentions the free exercise clause, freedom of speech and of press, and by interpreting it says that congress cannot make any laws constricting to a established religion or prohibiting the free exercise. Because of the interpretation of the first amendment immigrants believe that they may come to the United States and maintainRead MoreThe Official Definition Of Illegal Is â€Å"Contrary To Or Forbidden1517 Words   |  7 Pagesillegal is â€Å"contrary to or forbidden by law†. The definition of an Immigrant is â€Å"an individual who comes to live permanently in a foreign country†. Therefore Illegal Immigrants are foreigners who enter another country, the United States of America, without a Visa. They cross the border by avoiding inspection and overstay the allotted period of time allowed as a visitor, tourist, or businessperson. There are 12 million illegal immigrants in America today. How is the possible if it is illegal? And moreRead MorePersuasive Essay On Illegal Immigration1260 Words   |  6 Pagesissue in the United States for many years, especially illegal immigration. This term can be defined as the act of immigrating, which means to move to another country where you were not born in, or which you are not a native of, and use this new country as a permanent residence. Majority of immigrants believe that the United States is possibly the best place to be. Due to the lack of freedom, protection, and benefits within other countries, these factors are very important for immigrants who desireRead MoreHow Can America Become A Better Immigrant Nation?1245 Words   |  5 PagesHow Can America Become a Better Immigrant Nation Again? It has become evident to many that the American economy is declining in recent years. Journalists are pointing out that one of the reasons why it got weaker is due to a failed immigration system and outdated policies towards illegal immigrants. For instance, Fareed Zakaria from Time magazine says, although America was once considered an example to many other immigrant nations, it is now falling behind some of them in terms of immigration-related

A Career in the Construction Industry - 677 Words

Today is the day youll find out that I would want to pursue a career in construction in the soon to come future. After researching, I came to realize that construction working could suit me job-wise in the future. No matter how risky being a construction worker may be, I know I could find closure doing the job, just knowing the things I will break down will soon be built back up in a better condition for whoever may reside there. To become a construction worker in the future, this website I found informed that Id have to work full time and execute a lot of physically demanding work, meaning Ill be working all from the morning to the whole entire day into the night and most likely be very physically tired. Its not like youll be stuck in a cubicle in the same office every day, because you wont. There is always a new work site to go to. The same website also states the majority of construction workers learn their trade through short-term on-the-job training, and no specific education requirements for the job are needed. The website also spared some things about license, and certifications stating that laborers who remove hazardous materials like hazardous material, must have a federal hazardous material license required for all hazardous materials removal workers, depending on the work, laborers might need to have specific certifications, and certifications can really help workers prove that they have knowledge to perform the more complex tasks. The website talked aboutShow MoreRelatedThe Theories Of Individual Career Development977 Words   |  4 Pagesabout individual career development suggest that people form concepts of themselves (self-concepts), which they then match to the images they develop of the occupational world (Greene and Stitt-Gohdes, 1997). Industry experts agree that gender stereotypes as debated in the social role theory, create a vast barrier to their attempt to transform the image of the construction sector Recent studies among university graduates found that male and female students, still perceived the career in engineeringRead MoreA Brief Note On Barriers Faced By Women During Construction Industry981 Words   |  4 Pageswomen in the construction industry with a view to evaluate the existing and current theory, policy, and practice. Through the literature review, the major barriers to women in construction such as the image of the industry, career knowledge, workplace culture and environment and family commitments will be examined along with other possible barriers. The relevant policies and best practice guideline promoting gender equality and offering better opportunities for women in construction and the extentRead MoreThe Current Status Of Women999 Words   |  4 Pages The limitations of the study are then outlined, followed by recommendations for the industry for improvement, before recommendations are made for future research in order to development the subject. 6.2 Revising of Research Objectives and Evaluation of Hypothesis The following research objectives, aimed to achieve in this research, as listed below: 1. To analyse the current status of women in construction and identify barriers leading to the under representation of women in sector. 2. To testRead MoreCompany Analysis: Willmott Dixon Group1568 Words   |  6 Pagesï » ¿Wilmott Dixon Group: Construction Company I. Objective This study will examine Wilmott Dixon Group, a construction company and conduct a case study on how the company began, its growth, market, life cycle and will conduct a SWOT and Pestel Analysis. This work will further state a five-year development plan for the company to move forward in a sustainable and fair trade market. II. Introduction Wilmott Dixon construction company states an ambition to provide sustainable space for people, businessesRead MoreWomen And The Construction Industry926 Words   |  4 PagesWith the construction industry projected to grow over the next several years and project management positions in high demand, the makeup of the construction industry is often overlooked. When one looks at a jobsite, or even thinks of the construction industry, the most common image that comes to mind is men working away in hardhats and neon vests, with women completely irrelevant to this picture. Women are the largest untapped resource of the construction industry, as it is believed that men makeupRead MoreShortage Of Labor In High School1591 Words   |  7 Pages â€Å"Construction is the industry that got us out of the recession† says Kari Clark, president of the homebuilding company Sharper Homes (personal communication, November 22, 2017). Without a huge construction labor force, that wouldn’t have been possible. However, today’s construction labor-force is dwindling in size, and home-builders are having problems staffing workers. While the shortage of labor in the construction industry of Minnesota is a serious issue, it can be solved by introducing tradeRead MoreHuman Resource Management And Construction Industry1235 Words   |  5 Pagesworld for improving the living standards of human kind, whereas construction industry is providing efficient structures for domestic living, travel and business purposes. The construction industry is considered very risky field of operation due to more physical labour required for completing the projects. There are different stages of construction projects, whereas large number of w orkforce is completing these stages of construction projects. The management of employees is important for any kindRead MoreOkaloosa County School Project Analysis1239 Words   |  5 PagesCounty School District was the birthplace of todays modern Career and Technical Education programs across Florida through the creation of CHOICE (Community High: Okaloosa Institutes for Career Education). Based on the District’s demonstrated success in preparing students for work as evidenced by earned industry certifications, we believe there is no better place to invest than in Okaloosa County schools, a continued state leader of Career and Technical Education. The District intends to submit aRead MoreImproving Higher Education For Construction Management1128 Words   |  5 PagesPurpose Being brought up in a family having a history of construction; it was manifested for me to be drawn towards the field of civil engineering that possesses an enormous growth potential. As a toddler I often accompanied my father on his visits to construction sites. Eventually, as I grew up I would stand for hours admiring the intricacies of the building design. In due course of time, this led me to a path focused at making a career in construction. With a bachelor’s degree in civil engineering, IRead MoreWhat Qualities Will You Help The Construction Industry?1169 Words   |  5 Pages1. What qualities will you bring to the construction industry? First and foremost, my leadership abilities will be valuable in the construction industry. I made a wise decision when I started the Drury Leadership Development Program (LDP) which includes extra coursework, leadership experiences, and experiential learning requirements. Participating in the LDP at Drury has offered me many opportunities for leadership training other college students do not encounter. Not only that, it has helped me

Cybercrime Two Case Studies - 770 Words

Cybercrime is committed when a person uses a computer and network technology to commit an act which is against the law. Such crimes cover a wide range of activities that can be clearly defined as against the common good. Financial fraud, stalking, cyber-bullying, and malware creation are common ones. There are times however when cybercrimes, although illegal in action, are committed to promote the common good. Ambiguous cybercrimes create a moral/ethical dilemma in the public spotlight, and create doubt toward the authorities that uphold the law. The following are two such cases. We Do Not Forgive. We Do Not Forget On April 4th 2013, Rehtaeh Parsons committed suicide after a year and a half of cyber-bullying from the four boys that gang-raped her in November of 2011. The boys had photographed the crime against the seventeen year old, and used the photos to brag about it on social media (Winston Ross, 2013). After a year of half-hearted investigating, police called off the investigation without filing any charges, citing that the case was an issue of â€Å"he said, she said† (Winston Ross, 2013). After the girl’s death, public outrage over the botched investigation led to the hacker collective Anonymous to get involved. Because the boys were minors at the time of the crime, their identities were protected by law. Anonymous hackers scoured the Internet to find out the identity of the rapists as well as personal details about their personal lives. The group then went publicShow MoreRelatedCase Study : The Mask1217 Words   |  5 PagesCase Study: â€Å"The Mask† Stephen Doherty, a researcher and blogger for the Symantec Corporation, provides a case study that proves targeted attacks are growing and evolving. His case study entitled, â€Å"The Mask,† is a cyber-espionage group established in 2007 to hack, monitor and exfiltrate data from infected targets. Their method of breach uses intense spear phishing to lure the victims in using deceiving emails. In addition, The Mask coincidently enough specializes in tools that target Spanish speakersRead MoreCyber Crime And The Internet1326 Words   |  6 Pagesorganization, no single organization or government owns or controls the Internet. According to a study conducted by the UNDOC, at least 2.3 billion people, the equivalent of more than one third of the world’s total population, had access to the internet in 2011. The study also forecasted that by 2020, the number of networked devices will outnumber people by six to one which could sharply increase the rate of cybercrime. The definition of cyber-crime or computer crime mostly depends on the purpose of usingRead MoreThe Common Forms Of Cyber Theft1373 Words   |  6 PagesIntroduction Discussing the terms of cybercrimes can be founded in several sources. Many schoolers have defined the term of cybercrimes in general sense and narrow sense. The term cybercrime in a narrow sense is â€Å"Any illegal behavior directed by means of electronic operations that target the security of computer systems and the data processed by them† (Gercke, 2012). Also it has been defined in a broader sense as â€Å"illegal behavior committed by means of, or in relation to, a computer system orRead MoreThe Common Forms Of Cyber Theft1358 Words   |  6 Pages Introduction Discussing the terms of cybercrimes can be founded in several sources. Many schoolers have defined the term of cybercrimes in general sense and narrow sense. The term cybercrime in a narrow sense is â€Å"Any illegal behavior directed by means of electronic operations that target the security of computer systems and the data processed by them† (Gercke, 2012). Also it has been defined in a broader sense as â€Å"illegal behavior committed by means of, or in relation to, a computer system orRead MoreDifferent Types of Electronic Fraud1024 Words   |  4 Pagesindividuals who engage in such illegal activity. A recent Norton study revealed that there were 431 million adult victims of cybercrime in the preceding year who lost a combined total $388 billion in both time and money. Furthermore, the study showed that 69% of online adults will fall prey to cybercrime at some point in their lives, making this one of the most pressing criminal problems the world faces (Norton Study Ca lculates Cost of Cybercrime). Evidence Preservation and Prosecution of Cyber Criminals Read MoreInternational Cybercrime And Racketeering. Essay1294 Words   |  6 PagesInternational Cybercrime and Racketeering The word ‘racketeering’ commonly brings up the image of Al Capone and John Gotti. The mafia seemingly coined this phrase in their dealings with illegal organized crimes. The emergence of new technologies and the internet, racketeering has become synonymous with the phrase cybercrime. Cybercrime refers to â€Å"crimes in which the perpetrator uses their distinct skills with computer technology† to commit unlawful acts via cyberspace (Holt, Bossler and SpellarRead MoreComputer Technology And The Field Of Criminal Justice Professionals Essay1747 Words   |  7 Pagestransportation all influence how successful the police are in doing their job as crime fighters, all of which affect the level of legitimacy that the police receive from the public and relevant bodies of governments† ( Deflem, 2002). Investigating cybercrimes such as identity theft and scamming of older adults is a topic of interest to me. This topic is important to me due to the fact that my mother was scammed for over a year. Scamming among the senior population is at all time high and individualsRead MoreA Brief Look at Cybercrimes1869 Words   |  7 Pagesany offence that threaten society and all act or the action can in connection the offence legal and people who do responsible accept fine sentence or jail. With other word meaning, criminal is anything that can give problem or hardship to others. Cybercrime is crime which involves all crime activity the usual carried out like theft, fraud, extortion and all activity which involves breach of law that is existing by using computer facility or more accurately more, by using internet in cyber column. NeverthelessRead MoreTaking a Look at Cybercrime1019 Words   |  4 Pagesuser. The Effect of the cybercrime This cybercrime doesnt give any good effect it is because it not worth by making the cyber crime. By sending a virus to a programmed it can destroy the data above the computer with programmed that eliminated file or put out comprehensive through disk. The impact of the virus is depend on how the it was programmed by the person who create the virus whether it is strong or weak virus that harm to the data of the person. This cybercrime like virus transmission,Read MoreCountry Girl Jewelry1509 Words   |  6 PagesBackground - Country Girl Jewelry has expanded rapidly to the point at which they now have two offices and over 70 employees. There are now larger issues requiring the Security Department to be responsible for secure transactions for online clients, the personal financial data of all concerned, and a safe and secure network situation). Our first step in this process is to look at the situation carefully and, especially in the era of globalization, manage our security risk level by first considering

Lecture Reviews about Business Marketing Strategy Management

Question: 1. Discuss each of the issues raised and use the material from the lectures and other sources. 2. Where appropriate use references in the Harvard style, and diagrams and theories Answer: 1:- There are many factors that affect the marketing management and help in building and maintain the form has with its target customers. These environment factors include macro- environmental factors like demographics, natural forces, economic, political and legal forces. As the firm operates in these macro environment forces it both pose threats and shape oppurtunities for the firm. As these factors influence a firm development and performance but these factors are outside the control of the firm.( Weick, 2000) Environmental scanning has always helped firms or organisations to use and acquire information about relationships, trends and events in a firms external environment.( Anderson Nicols, 2007) This knowledge helps the management to plan the course of action for future strategies. This scanning helps them to understand the external environment and change their strategies accordingly which helps them to gain competitive advantage along with improving short and long term planning. This environment analysis is about searching for information and along with viewing this information. Figure 1:- A conceptual Framework for Environmental scanning or analysis (Choo, 2000) But does the environmental analysis or scanning help the firms with their business has been studied by many. West in the year 1988 examined the relationship between environment analysis and organisational strategy in the US food industry. (West, 1988)He used the data from about 65 companies and found out that environmental analysis had a substantial influence on the organisation sales and assets.( Subramanian,FernandesHarper, 1993) Subramanian in the year 1993 studied environment analysis in US fortune 500 companies and found out that growth and profitability depended on environmental analysis. Choo in the year 2001 suggested how managers who had higher level of perceived environmental uncertainty usually tend to go for a higher level of environmental analysis.( Choo, 2000) Lets take an example of Motorola whose strategic intelligence system was the first in the 80s. Motorola hired Jan Herring who was an intelligence officer by profession as he designed the scanning system or analysi s system. Through him the corporate office ran maintained and coordinated the central database along with the supporting operating divisions. But the operating divisions took the tactical and operational decisions themselves as they did the environment analysis were being done on divisional level. The staff and the management have been trained for both the business and intelligence experience as they analyse the information that is gathered by the environment analysis. They also base strong emphasis on the information gathered from foreign countries. As Motorola is one of the very few US firms that analyses its data in countries like Japan that helps them to develop and maintain successful relationships with Japanese firms and researchers.( Peteraf Bergen,2003) Now lets take an example of socio cultural factor that is demographic changes such as population changes. In the US the decline in population due to decrease in birthrate and increase in aging population due to better health facilities caused in an increase in the average age. Thus changing with the scenario many companies that were first targeting the youth are now trying to appeal the older generation. One such example is of Levi Strauss co which was in the past very popular among the younger generation. But now they have created a new label Dockers to attract the adult market which is becoming very popular among the older generation. Many times environmental analysis results in huge profits for the firms example Ford Motor successfully analysed the technological change that was needed in their Norfolk assembly plant. They updated to a F-150 assembly line that not only created 270 new jobs but also increased their production by eleven percent. 2:- The competitive advantage of an organisation is likely to be based on the strategic capabilities it has that are valuable to customers and that its rivals do not have, or have difficulty in obtaining, Johnson, Whittington and Scholes (2014). This could be best understood by taking an example of Yahoo and its leaked memo that was issued by manager Brad Garlinghouse. This memo in the media was named as the Peanut butter manifesto as it accused Yahoo senior management of lacking any strategic direction. Brad has pointed out how the growth of the company has slowed down as Yahoo was being overtaken by Google. The share price and the revenues that were being generated from online advertisements have decreased significantly. He explained how Yahoo like peanut butter is spread too thin as a much needed strategic change is needed. Therefore we know that all firms whether it be a technological giant as Yahoo or any smaller firm face challenges regarding strategic decisions and directions. (Wang Ahmed, 2007) Firstly let us study what is a strategy.( Whittington, 2000) Strategy is a scope and direction for a firm over a period of long time that generates profit or advantage for the firm in a changing environment. Now lets concentrate that why issues are such as the one that Yahoo was facing were called strategic. The capabilities of any organisations are called strategic due to many reasons some of them are when a long term direction is needed in any organisation as in the case of Yahoo. Brad Garlinghouse has successfully analysed that Yahoo needed a marathon realization and improvement in its strategies. Another reason for a strategic capability build up would be advantage over the competitors as we have already read that in the case of Yahoo it was getting lagged and overtaken by Google. Thus strategic capabilities that would resolve this issue can be many such as providing better services than your competitors. (Lovallo Kahneman, 2003) Nokia is another example of a company that is growing due to its strategy to keep customers as their main priority. They believe in focusing on people and using technology to help people feel closer. There business strategy focuses on five areas that are build networks, focus on technology to create new devices, expand services, embrace internet services being used by consumers and deliver solutions. They invest in customer fulfillment and engagement, brand and design and architecture and technology. (YigangChi,1999)Strategies do not happen on their own there are people who plan and execute them. There are many factors that have to be taken care of while generating and forming a strategy such as Environment, and the strategic capability of an organisation. We have to realize that where the competitive advantage lies in a firm or organisation. This can be achieved by analyzing the internal constraints and influences. We learnt from both the examples of Nokia and Yahoo that strategic c apability of a firm can be a combination of the resources or the high levels of core competence. (YigangChi, 1999) Figure 2:- Strategic capabilities and competitive advantage Organisations are not identical they have different capabilities as in the case of Sainsburys, Asda and Tesco. All three are from the same environment yet Tesco is the superior performer amongst them. Thus the firm can only obtain competitive advantage when it focuses on capabilities that its competitors do not possess. Reference Anderson Nicols, M.H. M.L. , 2007, Information gathering and changes in threat and opportunity perceptions,Journal of Management Studies, 44(3), 367387 Choo, C W, 2000,Information management for the intelligent organization: the art of scanning the environment, 3rd ed, Medford, NJ: Information Today, Inc West, J J , 1988,Strategy, environmental scanning, and their effect upon firm performance: an exploratory study of the food service industry, 1st ed, Blacksburg, VA: Virginia Polytechnic Institute and State University Weick, K E, 2000,Making sense of the organization, 1st ed, Boston, MA: Blackwell Publishers Subramanian,FernandesHarper, R, N E, 1993, "Environmental scanning in US companies: their nature and their relationship to performance." .Management International Review, 33 (3), 271-286 Lovallo Kahneman, D. D. , 2003, Delusions of success,Harvard Business Review, 81(7), 5664 Peteraf Bergen, M.A. M.E. , 2003, Scanning dynamic competitive landscapes: a market and resource based framework,Strategic Management Journal, 24(10), 10271042 Wang Ahmed, C.L. P.K. , 2007, Dynamic capabilities: a review and research agenda, International Journal of Management Reviews, 9(1), 3152 Whittington, R. , 2000,What is Strategy and Does it Matter?, 2nd ed, UK: Thomson YigangChi, P P S.K. , 1999, "Financial Performance and Survival of Multinational Corporations in China." ,Strategic Management Journal, 20(1), 359374

Secret Recipe Plan free essay sample

After the authorization of Secret Recipe as a title of our assignment by respected lecturer, we would able to start assignment on time. Our team of 8 members has been queried to assess the market for Secret Recipe in order to develop a marketing strategy with properly planning’s for the Secret Recipe. The main objective of we doing this report is to identify the Secret Recipe currently management and communication level in business in order to develop an successful marketing planning in future for our evaluation of assignment . We did this through completing a market analysis, determining the current strengths, weaknesses, opportunities, and threat that Secret Recipe facing currently. As we know, the Secret Recipe Cakes and Cafe have established their brand name in Malaysia, Singapore, Indonesia, Australia, Thailand, China, and Brunei. The purpose of this business plan is to analyze the strategic planning for Secret Recipe Cakes and Cafe. The strategic planning is able to help the Secret Recipe Cakes and Cafe to expand and build the brand name and increase the company sales and profit. Across Malaysia the cafe business has seen an explosion growth in these few years. In our market research, there are few competitors such as Old Town Cafe, QSR branch, Starbucks and Coffee Beans provide the food and beverage service. The explosion growth in cafe business provides the variety choice for customers to dine out. Therefore, company should be able to provide the food and service based on the domestic consumer behaviour. The Secret Recipe cafe has over 150 outlets throughout Malaysia and Asia. The distribution channel through the franchise is able the Secret Recipe product distribute equally and efficiently. In the analysis report, the current trend in Malaysia is the customers prefer dining outside from their home these days. Nowadays, the consumers are more concerned the quality of food and services. In addition, the customers have the purchasing power due to higher wages and good financial background but some portion of lower income level customer will have the constraint upon purchasing power. MISSION The mission of the Secret Recipe cafe is to redefine the lifestyle by setting the benchmark in specialty cake, fusion food and services. On the other hands, the Secret Recipe cafe also combats to produce the high and standard quality to increase the brand value. In enhance to increase the customer’s satisfaction and serve premium quality products. VISION The Secret Recipe cafe strives to success to increase the brand awareness and good brand impression. The cafe strives to control and self regulate on the food and service quality. The core values proposed by the Secret Recipe cafe Quality The principle of Secret Recipe Cafe is to maintain the food and beverage quality to maintain good relationship with customers. This is because the Secret Recipe Cafe produces their cake and food with quality ingredients to lead the high satisfaction for the customers. Dedication This is normal a company to maximize performance and productivity in business. The company should be setting the goals, focusing the result, and obligation on to earn the profits to maintain the growth of the company. Besides that, the company should not focus on the short term gain but long term profitability. Concept The Secret Recipe Cafe having the unique concept in the food menu and cakes. Besides that, the Secret Recipe cafe assists the domestic and international food and beverages. The Secret Recipe produces the food and beverage according to the culture and behaviour of the customers. Service The friendly, quality and unique service will distinguish apart from the other competitors. The service will help the company to maintain relationship with their customers. Result oriented The feedback and the complaints from the customers will influence the management and operation of the company. It is importance to gauge the growth of the company. Secret Recipe has successfully established in brand name in Malaysia, Singapore, Indonesia, Thailand, China, Philippines, Pakistan, Brunei and Australia by virtue of its fine quality cakes, fusion food and distinctive service. A leading and largest cafe chain in Malaysia, with Halal certification awarded by Jabatan Kemajuan Islam Malaysia (JKIM), Secret Recipe in committed to continue to adhere to the standards of preparations of all food and processing plant in the restaurant in accordance to the regulatory guideline including HACCP and VHM guidelines. Customers can always enjoy in confidence from more than 20 types of fusion food, 40 cakes creations and pastries, with a flavourful range of ice cream and beverages offered in all Secret Recipe outlets. In a short period of 13 years, Secret Recipe has experienced a rapid growth of over 150 cafes throughout the region. Secret Recipe continuously strives to surplus its own accomplishments and to be recognized as a leader in the industry. Goal The goal of Secret Recipe is to constantly provide the best and quality goods and excellent customer service. Besides that, they also hope to provide the highest satisfaction to all its valued customers. For example, they gather personal information in the registration form so that with this information, they can understand the customer’s needs and wants much better and provide a more enhanced and personalized shopping experience for them on their internet store in the future. Personal information is kept solely for internal marketing and billing purposes only. Focus Secret Recipe delivers a high-quality meal quickly, at a reasonable price, and is deeply focused on server- customer interaction. However, Secret Recipe was concerned that its traditional system of handwritten orders and cash registers was restricting the chain’s potential for growth. Culture Secret Recipe had very much focused on brand building early on. It created its own logo, corporate colour, marketing strategies, uniforms, menu layout, interior design and customer service standards. To be different, Secret Recipe identifies the features of a brand that can extend beyond. These features are what make a brand truly unique and distinctive compared with its competitors. Strength The products offered at Secret Recipe are high in standard and quality, which specially crafted and tailored by the Secret Recipe. The products are also closely monitored to maintain their quality at their production plant and the restaurant also offers wide selections of secret recipe of home-made cakes, baked desserts, beverages, fusion foods and many others. Weaknesses Even though the range of prices offered at Secret Recipe is affordable, but it is only focused to serve the middle income group and higher. Lower income group may not have the ability and chances to try their product and decrease the number of customer they could acquire. Macro-environmental Pest Analysis Political Malaysia is a federal parliamentary monarchy, the Prime Minister of Malaysia is the head of government, and there is multi-party system. The Party in Power The ruling party, which is also a coalition, is the  Barisan Nasional (National Front) consisting of  United Malays National Organization (UMNO)  and 13 other parties, most of which are ethnically based. Other parties include  Democratic Action Party (DAP), Parti Islam se Malaysia (PAS)  and  Parti Keadilan Rakyat (PKR). In total there are more than 30 registered political parties, all of which are represented in the federal parliament. Taxes The major proportion of government revenue comes from taxes, totalling 76 percent of revenue in 1999 (46 percent from  direct taxes  and 30 percent from  indirect taxes). In 1999, the  income tax  rate was 28 percent for both resident and non-resident companies; however, companies resident in Malaysia have tax exemption on income brought in from abroad. The Malaysian government has introduced a number of initiatives for manufacturing activities, tourism, the agricultural sector, transportation, and communication. Trade Policy Trade policy is to pursue trade liberalization through the rule-based multilateral trading system under the World Trade Organization (WTO). Free trade agreements (FTAs) have traditionally been confined to trade in goods. However, after the establishment of the WTO, trade in services has been included in many FTAs. FDI /FII structure Malaysia government has a generally favourable attitude toward foreign investment, especially regarding projects that facilitate technology transfers, create high skilled jobs and contribute capital to economy. New ventures in the manufacturing sector may be 100% foreign owned, the financial sector is being liberalized and capitol controls on overseas investments have been relaxed. Any FDI that seeks to acquire assets in Malaysia including ownership of businesses without giving clear benefit to Malaysians will be actively discouraged. All industrial projects must be approved by the Malaysian Industrial Development Agency (MIDA) which has lately stopped granting approvals in what it views as low productivity industries.

Marketing environment free essay sample

Analyze the marketing environment and the forces shaping eBay’s business over the years. What conclusions can you draw? The market eBay takes place in is primarily the Internet market. Around 1995 the Internet market was just beginning. â€Å"there will be more than 500 million users by 2003 and a rapid increase in e- commerce turnover, rising from US$500 billion worldwide in 2001 to more than US$3 trillion in 2004† (Fichter, 2003) EBay was a pioneer in Internet market until competitors such as Amazon and Wal-Mart began to sell products online as well. â€Å"Online marketing is now the fastest-growing form of marketing† (Armstrong, 2013). The difference between eBay and its competitors was that eBay allowed consumers to bid on items while the competitors allowed for consumers to buy products at barging prices and no shipping fee. The buying trend of the consumers was leaving the bidding arena and entering the traditional buy now at a bargain price type of consumerism. We will write a custom essay sample on Marketing environment or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page This is when eBay decided a change is necessary to continue to strive but they did not just want to strive they wanted to soar so they began to innovate and jump into the creation of mobile apps for their company. EBay did what was necessary to be a â€Å"big dog† competitor in their marketing niche, if they continue to be innovative and continue to succeed in being one step ahead of competitors, I have no doubt they will accomplish being the number one ecommerce company. 2. How was the change in the nature of eBay sellers affected the creation of value for buyers? EBay began its business as an auction company. Therefore they grew selling peoples possessions at low moderation volume. But as time pass and consume behavior changed and new competitors entered the market eBay noticed that their competitors were receiving their goods from whole sellers in bulk. â€Å"E-commerce causes structural change of the economy and affects lifestyles and consumption patterns† (Fichter, 2003) and they were also receiving what the consumer was buying. Therefore eBay starts to get sellers that also sell in bulk instead of at low volume. This created an environment where consumers were receiving what they desired and also at higher volume creating profits. â€Å" Donahoe- â€Å"We have to create a marketplace where we’re helping our sellers give our buyers what they want†Ã¢â‚¬  (Armstrong, 2013). Giving the customers what they desire created profit and growth for eBay. 3. Do you agree or disagree with CEO Donahoe that eBay’s turnaround strategy is the best way to go? Yes I agree with Donahoe’s decision on his turnaround strategy. Change can be difficult but adapting and innovation is the key to success. â€Å" The â€Å"power of mass procurement† can be utilized to ensure that only those systems that meet the defined criteria for sustainability are considered for purchase† (Fichter, 2003). Change is something all companies have to go through and the ones that make the transitions the most smooth are the ones that excel. † Given that expert projections suggest that mobile commerce will top $119 billion by 2015, being on top of this trend s a great place to be† (Armstrong, 2013). This is exactly what eBay did, they found a new leader and he lead them through new changes and it is paying off. Yes at first there was â€Å"growing pains† but their profits are increasing in areas do to their innovation and changes they had to make. † We have gone from turnaround to offensive† (Armstrong, 2013) 4. Based on eBay’s current developments with PayPal and mobile apps, what do you predict the outcome for the company will be in five years? PayPal and mobile apps are both booming now and are only going to get bigger. PayPal creates a secure network for wireless transactions between bank accounts and with ecommerce on a rise with no sign of decline, PayPal is a â€Å"Star† â€Å"Stars are high–growth, high-share businesses or products. Mobile apps in general are definitely sky rocketing as well, depending on the individual apps convenience and attributes determines if the actual app will be a hit or miss. â€Å"the number of users worldwide with mobile Internet access is projected to rise from 16 million in 2001 to almost 500 million in 2005† (Fichter, 2003). Based on how this case explained eBay’s new app it sounds like it will be a hit for those who shop online, due to its convenience and suave. With these two things helping push eBay upward I can only predict in five years positive things for eBay to come.  But the way business goes its always a gamble, there may be a product, company, or app more desirable than the one eBay produces and this is just the way business occurs. Marketing Environment free essay sample Before we start with marketing environment it is important to know what a market is and how can marketing be defined as. A market is any structure that allows buyers and sellers to exchange any type of goods, services and information. †¢The market facilitates trade and enables the distribution and allocation of resources in a society. †¢Markets allow any tradable item to be evaluated and priced. A market emerges more or less spontaneously or is constructed deliberately by human interaction in order. †¢Marketing can basically be looked upon as the interaction between marketing mix variables and environmental variables. †¢It is only with the help of marketing variables, that the market managers tackle the environmental variables. †¢Marketing is an ongoing process of planning and executing the marketing mix for products, services or ideas to create exchange between individuals and organizations. According to Kotler â€Å"Marketing is a social and managerial process by which individuals and groups obtains what they need and want through creating, offering and exchanging products of value with others†. We will write a custom essay sample on Marketing Environment or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page The American Marketing Association defines marketing as:- â€Å"The performance of business activities that direct the flow of goods and services from producers to consumers or users†. †¢Marketing tends to be seen as a creative industry, which includes advertising, distribution and selling. †¢ It is also concerned with anticipating the customers future needs and wants, which are often discovered through market research. †¢Essentially, marketing is the process of creating or directing an organization to be successful in selling a product or service that people not only desire, but are willing to buy. In the words of Stanton â€Å" Marketing is a total system of interacting business activities designed to plan ,price, promote and distribute want satisfying products and services to present and potential customers†. Therefore good marketing must be able to create a proposition or set of benefits for the end customer that delivers value through products or services. Government agencies, political parties, pressure groups and laws create tremendous pressure and constraints for marketing management. †¢Laws affect product design, pricing and promotion. Irrespective of the political ideologies, intervention in the marketing process has become common in every nation. †¢The legal environment is also referred to as public policy environment. The vast government network of laws and regulation, policy decisions, government bureaucracy and the legislative processes have varied impact on marketing strategies. †¢Multinationals like Coca Cola and IBM had to flee India during 1977 due to a hostile political environment. The positive political situation has permitted these corporations to again operate in the country. The impact of political and legal forces may be summarized as under: ? Substantial amount of legislation regulating business exists to protect consumers from unfair business practices, to avoid unfair competition, to safeguard small firms and to conserve foreign exchange. ?Marketing managers are required to get full knowledge and understanding of political and legal forces for achieving their goals. Political factors include government regulations and legal issues and define both the formal and informal rules under which the firm must operate. For example †¢Tax policy †¢Employment laws †¢Environmental regulations †¢Trade restrictions and tariffs †¢Political stability †¢Study and knowledge of economic forces is essential to preparing effective marketing plans. †¢Anticipation of future economic conditions will enable the firm to devise appropriate marketing strategies. Under economic environment, a marketing manager generally studies the following factors and trends: †¢Trends in cross national product and real income growth †¢Pattern of income distribution †¢Variations in geographical income distribution and trends †¢Expenditure patterns and trends Trends of consumer savings and how consumers like to hold their savings †¢Borrowing pattern, trends and governmental and legal restrictions †¢Major economic variables Economic factors affect the purchasing power of potential customers and the firms cost of capital. For example †¢Economic growth †¢Interest r ate †¢Exchange rates †¢Inflation rates †¢Economic conditions affect marketing directly because such organizations are themselves a part of the market place. For instance, the costs of all inputs positively respond to upward swing of economic condition. †¢This will affect the output price and consequentially affect the sales. Marketing Environment free essay sample The Marketing Environment Learning Objectives 1. Describe the environmental forces that affect the company’s ability to serve its customers. 2. Explain how changes in the demographic and economic environments affect marketing decisions. 3. Identify the major trends in the firm’s natural and technological environments. 4. Explain the key changes in the political and cultural environments. 5. Discuss how companies can react to the marketing environment. Chapter Overview In order to correctly identify opportunities and monitor threats, the company must begin with a thorough understanding of the marketing environment in which the firm operates. The marketing environment consists of all the factors and forces outside marketing that affect the marketing management’s ability to develop and maintain successful relation ¬ships with its target customers. Though these factors and forces may vary depending on the specific company and industrial group, they can generally be divided into broad microenvironmental and macroenvironmental components. For most companies, the microenvironmental components are: the company, suppliers, marketing channel firms (intermediaries), customer markets, competitors, and publics. We will write a custom essay sample on Marketing Environment or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page The macroenvironmental components are thought to be: demographic, economic, natural, technological, political, and cultural forces. The wise marketing manager knows that he or she cannot always affect environmental forces. Smart managers can take a proactive, rather than reactive, approach to the marketing environment. As a company’s marketing management collects and processes data on these environ-ments, it must be ever vigilant in its efforts to apply what it learns to developing opportunities and dealing with threats. Studies have shown that excellent companies not only have a keen sense of customer but an appreciation of the environmental forces swirling around them. By constantly looking at the dynamic changes that are occurring in the aforementioned environments, companies are better prepared to adapt to change, prepare long-range strategy, meet the needs of today’s and tomorrow’s customers, and compete with the intense competition present in the global marketplace. Chapter Outline 1. The Company’s Microenvironment The Company a. In designing marketing plans, marketing management takes other company groups into account. These interrelated groups form the internal environment. b. Marketing managers must work closely with other company departments. Suppliers c. Suppliers form an important link in the company’s overall customer value delivery system. d. Marketing managers must watch supply availability. They also monitor the price trends of their key inputs. e. Most marketers today treat their suppliers as partners in creating and delivering customer value. Marketing Intermediaries f. Marketing intermediaries help the company to promote, sell, and distribute its goods to final buyers. i. Resellers are distribution channel firms that help the company find customers or make sales to them. ii.

Finding Essay Topics That Is Not Xenophobic

Finding Essay Topics That Is Not XenophobicStudents who are preparing for the SAT or ACT often want to know how to find essay topics that are not xenophobic, since these are often quite sensitive subjects. The truth is that there are many ways that they can research this topic and present an answer that will give them a great deal of attention.Some students will choose to write about something that is not likely to get them attacked in any way. These students may be interested in discussing issues such as immigration. This is a topic that can create a lot of controversy, but most students will prefer to write about something that they believe is fair to all people.Writing about topics such as immigration, can sometimes make it difficult to find essays that are not xenophobic. The truth is that it is easy to make this type of topic xenophobic. If the writer were to imply that all immigrants should be deported, or that a person coming to the United States from another country is commit ting a crime, this could create a lot of problems.So how can students get to write essays that are not xenophobic? They can write about their own personal experiences. When students learn to use the word 'I' in their essays, they are able to effectively create essays that are not likely to be attacked by other students.The first step that students should take is to find free essay topics on the internet. Once they have chosen topics that will not create a lot of controversy, they will need to write about these topics in a way that will allow them to present their opinions in the manner that they wish.For instance, if students feel strongly about immigration issues, they can write about it as they believe it is true. If students are afraid of being deported, they can write about it as they feel they could be incarcerated if deported. Students should also be able to write about any other reasons that they might have for supporting a certain position.These types of essays are a lot mor e likely to be accepted by the author than essays that are xenophobic. The essays that are not xenophobic will also attract a much larger audience. Students will be able to present their ideas in a straightforward manner that is sure to get them attention.Some students will want to go so far as to read over the essays that other students have written and try to understand what they mean. When students can write their thoughts in a clear and concise manner, they will have the ability to improve their writing skills and become much better writers.